Texas Motor Speedway has retained Fort Worth-based consulting firm Douglass SPLY to enhance its overall marketing and community outreach in the Fort Worth/Dallas metroplex in an effort to achieve its expanding strategic goals.

Douglass SPLY Founder & CEO Katie Douglass will work with Texas Motor Speedway Executive Vice President & General Manager Mark Faber and his executive staff on key initiatives for the Speedway Motorsports facility celebrating its 28th year hosting world-class motorsports and entertainment events, including the Autotrader EchoPark Automotive 400 NASCAR tripleheader weekend April 12-14.

“We are excited to announce our new partnership with Katie Douglass and Douglass SPLY,” said Faber. “Katie has been a long-time supporter of Texas Motor Speedway and was instrumental in developing strategic plans with the TMS team during her recent role with the Fort Worth Chamber. Katie’s extensive experience and leadership in the Fort Worth community and the region will help TMS in our sports and entertainment initiatives as we continue to bring world-class events to Fort Worth/Dallas.”

Douglass brings extensive executive experience in strategic planning, experiential marketing, communications and team building to the partnership. She served as the Executive Vice President of Marketing for the Fort Worth Chamber from 2020-2023 and Executive Senior Associate Athletic Director of External Affairs for the University of Texas San Antonio Athletics from 2018-2020. She is a founding member of the NFL Players Association The Trust program and served from 2010-2013 as the Kansas City Chiefs Director of Player Engagement.

"I'm excited to contribute over 20 years of sports and entertainment industry experience to support Mark's outstanding work at Texas Motor Speedway,” said Douglass. “This iconic venue holds a special place in North Texas and on the national motorsports stage. I look forward to being part of its continued success and bringing fresh perspectives to enhance the overall experience for fans."

Tickets are on sale now for the 2024 Autotrader EchoPark Automotive 400 NASCAR tripleheader weekend April 12-14. The race weekend begins April 12 with the NASCAR CRAFTSMAN Truck Series SpeedyCash.com 250 (7:30 p.m. CT on FS1, MRN, SiriusXM NASCAR Channel 90), continues with the April 13 NASCAR Xfinity Series Andy’s Frozen Custard 300 (12:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90) and concludes with the April 14 NASCAR Cup Series Autotrader EchoPark Automotive 400 (2:30 p.m. CT on FS1, PRN, SiriusXM NASCAR Channel 90). Tickets are on sale now at www.texasmotorspeedway.com.

Texas Motor Speedway’s major event season also includes the American Sprint Car Series (April 5-6), POWRi Micro Mania (April 8-11), High Limit Sprint Car Series (April 13), Fuel Fest (April 20), the Goodguys Rod & Custom/American Flat Track/Pate Swap Meet tripleheader weekend (April 25-28), C-10 Nationals (May 10-12), LS Fest (May 18), Bandas y Trocas (May 25), Solar Car Challenge (July 11-17), Goodguys Rod & Custom (Sept. 27-29), American Sprint Car Series (Oct. 4-5), the High Limit Sprint Car Series inaugural season finale (Oct. 11-12) and the Gordy’s Hwy 30 Fest Texas (Oct. 17-20).