FORT WORTH, Texas (January 7, 2026) – Katz Coffee, the largest specialty coffee roaster in the state of Texas, has entered into a multi-year partnership with Texas Motor Speedway to serve as the Official Coffee, Tea and Lemonade provider of “The Great American Speedway.”
“We’re excited to welcome Katz Coffee to our esteemed list of corporate partners here at Texas Motor Speedway,” TMS Executive Vice President and General Manager Mark Faber said. “This partnership will enhance the overall experience for our race fans as well as our special events customers by offering high quality coffee, tea and lemonade throughout the facility.”
Founded in 2003 and headquartered in Houston, Katz Coffee fuels communities across the nation through its small-batch and custom roasting. The company focuses on sourcing the finest green coffee beans from farmers around the world and roasting every batch with purpose and care.
“Katz Coffee is proud to partner with Texas Motor Speedway and share our Liquid Love with fans who can’t get enough of the roar on race day. This collaboration is rooted in community, excitement and the belief that great coffee belongs in the biggest moments,” stated Katz Coffee owner Avi Katz.
Race fans will get their first taste of the new partnership during the May 1-3 NASCAR weekend at Texas Motor Speedway. The action-packed weekend on the 1.5-mile tri-oval will be highlighted by the marquee WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series (NCS) race on Sunday, May 3, at 2:30 p.m.
The NASCAR CRAFTSMAN Truck Series (NCTS) SpeedyCash.com 250 will jumpstart the weekend on Friday, May 1, at 7 p.m. before making way for the Andy’s Frozen Custard 340 NASCAR O’Reilly Auto Parts Series race on Saturday, May 2, at 2:30 p.m.
About Katz Coffee:
We roast coffee every day - but we never roast everyday coffee.
As Texas’ Largest Specialty Coffee Roaster, Katz Coffee has built its name on doing things the right way: sourcing exceptional beans from trusted farms around the world and roasting them in small batches for bold flavor, a clean finish, and energy that actually shows up when you need it. From early mornings to race day adrenaline, our coffee is made to keep pace.
Texas is where we started, but it’s not where we stopped. Today, our coffee reaches coast to coast, and our presence in the motorsports world continues to grow with partners who value authenticity, craft, and community. Teaming up with Texas Motor Speedway puts us right where we belong - at the intersection of passion, performance, and people who show up ready.
But great coffee is only part of the story.
Giving back has always been central to who we are. Through our long-standing support of the PTSD Foundation of America and Camp Hope, we work to raise awareness and provide meaningful support for combat veterans and their families. This partnership allows us to extend that mission even further—sharing our Liquid Love with those who embody strength, passion, and service, both on and off the track.
At the end of the day, we believe coffee should stand for something. That’s why we roast with purpose, serve with passion and always strive to grow together.
