FORT WORTH, Texas (May 13, 2026) – Jordyn Beller has been promoted to Director of Marketing for both Texas Motor Speedway and NASCAR at COTA, as announced by track officials Wednesday afternoon. In addition, Beller will also serve as the Director of Retention for Speedway Motorsports.

In her expanded role, Beller will continue her efforts to grow the Texas Motor Speedway and NASCAR at COTA brands while developing new ways to retain current fans and attract the next generation.

“We are thrilled to announce this well-deserved promotion for Jordyn,” said Speedway Motorsports Senior Vice President of Consumer Strategy Geoff Ulrich. “During her time with Speedway Motorsports, Jordyn has embodied the company’s corporate principles and consistently strives to improve the fan experience not only at TMS and NASCAR at COTA, but across all Speedway Motorsports tracks.”

Beller joined Texas Motor Speedway in August of 2022 and has played a key role in creating innovative ideas and initiatives to retain ticket buyers while attracting a new generation of fans to “The Great American Speedway” and other Speedway Motorsports tracks. During the 2025 season, Beller stepped into a new role as the Senior Manager for Marketing and Retention, overseeing branding efforts for TMS and NASCAR at COTA.

Beller’s strategic approach, promotional campaigns and targeted digital advertising efforts have contributed to increased attendance across both venues, including a reserved grandstand seating sellout for the WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series race.

Prior to joining Texas Motor Speedway, Beller served as the Premium Client Services Coordinator for SoFi Stadium and Hollywood Park, where she created and sold extraordinary experiences for premium clientele.

Beller is a 2020 graduate from the University of Southern California, where she earned a degree in Communications.