Texas Motor Speedway today announced a multi-year sponsorship with Caterpillar Inc., the global manufacturer of construction, mining and power and energy equipment. As an official sponsor, Caterpillar branding will be featured throughout the track and integrated into fan experiences during the May 1–3 NASCAR tripleheader weekend and other marquee events.
“We are proud to welcome Caterpillar aboard as an Official Sponsor of Texas Motor Speedway,” TMS Executive Vice President and General Manager Mark Faber said. “With Caterpillar’s headquarters located in the DFW Metroplex and its past history within motorsports, this is truly a natural fit. As one of the largest motorsports and entertainment venues in the country, we look forward to collaborating with Caterpillar to create impactful fan engagement opportunities and deliver innovative event integrations.”
Headquartered in the Dallas-Fort Worth Metroplex, Caterpillar continues to strengthen its ties to the North Texas business community by joining forces with “The Great American Speedway!” The collaborative sponsorship highlights Caterpillar’s support of major sports.
“Texas Motor Speedway is an important platform for Caterpillar because it reflects our presence and commitment to the communities where we operate,” said Caterpillar Global Brand Director Jenny Young. “From our North Texas headquarters to the customers, dealers and employees across the state, Texas plays a critical role in our business. Texas Motor Speedway reflects that same spirit of performance, precision and engineering excellence, making this a natural fit for Caterpillar.”
Texas Motor Speedway visitors will see Caterpillar branding featured across the property during the May 1-3 NASCAR tripleheader weekend and at select marquee events throughout the year. The sponsorship will also provide opportunities for fan engagement activations and event integrations that showcase Caterpillar’s industry leadership.
ABOUT CATERPILLAR
With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Power & Energy – and providing financing and related services through our Financial Products segment. Visit us at caterpillar.com or join the conversation on our social media channels at caterpillar.com/en/news/social-media.html.
ABOUT TEXAS MOTOR SPEEDWAY
Texas Motor Speedway is among the largest sports and entertainment venues in the United States. The speedway has an array of amenities such as Big Hoss, the largest single LED screen of any sports facility in North America, making it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series among its various races and specialty events throughout the year. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit texasmotorspeedway.com.
