• Multi-year program for the ROXOR Loud & Proud Pre-Race Show prior to Texas Motor Speedway’s spring NASCAR Cup Series races
  • ROXOR Off-Road vehicles on display in Fan Zone during OAP 500 Weekend

FORT WORTH, Texas (February 26, 2020) – Mahindra Automotive North America (MANA) will showcase its ROXOR off-road vehicles at Texas Motor Speedway as the title sponsor of the ROXOR Loud and Proud Pre-Race Show with Sam Riggs leading up to the March 29 NASCAR Cup Series O’Reilly Auto Parts 500.

The multi-year program between the Auburn Hills, Mich.-based company and No Limits, Texas! puts the ROXOR brand in front of the always-enthusiastic NASCAR pre-race crowds, with this year’s event showcasing Texas singer/songwriter Sam Riggs.

"NASCAR fans and ROXOR fans are cut from the same cloth,” stated Richard Ansell, Vice President of Marketing for Mahindra Automotive North America. “They appreciate steel, power and durability – especially in Texas, one of our largest markets so partnering with TMS fits perfectly into our marketing strategy for ROXOR. Race fans that visit our huge display in the fan zone will see first-hand the workhorse capabilities that are creating a whole new category in the side X side segment."

The ROXOR is a reliable, and economical off roader that comes stock with a 2.5L 4 cylinder turbo diesel engine, 4WD to help take you off the beaten path. The sturdy boxed steel frame and the rock-solid reliable drivetrain with truck inspired 5 speed manual transmission, using no belts, or optional 6-speed automatic transmission, is ready to bypass well-trodden paved roads. The modern innovation, along with customization capabilities, enable the ROXOR to take on almost anything a rugged stretch of terrain throws at it.

“Adding a company like Mahindra Automotive North America and a product like the ROXOR to our spring race weekend at Texas Motor Speedway is a win for us and an even bigger win for our fans,” said Eddie Gossage, President and General Manager of Texas Motor Speedway. “Putting the ROXOR name on our pre-race show adds credence to that popular part of our event, and it’ll introduce parts of our fan base to a vehicle that’s right up their alley.”

ROXOR vehicles will be on display at the Texas Motor Speedway Fan Zone (Gates 2-7) throughout the weekend.

The Texas Motor Speedway season opens March 27-29 with the O'Reilly Auto Parts 500 NASCAR tripleheader. The race weekend features the Gander RV & Outdoors Truck Series Vankor 350 on Friday, March 27; the Xfinity Series My Bariatric Solutions 300 on Saturday, March 28; and the NASCAR Cup Series O'Reilly Auto Parts 500 on Sunday, March 29.

For ticket information, contact the Texas Motor Speedway ticket office at 817.215.8500 or online at https://www.texasmotorspeedway.com/tickets/.

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Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA’s exclusive distributor in the powersports industry located in Fletcher, North Carolina. www.mahindraautomotivena.com


ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra’s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. Learn more at www.roxoroffroad.com.

About Mahindra

The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at www.mahindra.com.