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Speeding To Read educational program

FORT WORTH, Texas (June 29, 2017) - Texas Motor Speedway's award-winning Speeding To Read educational program is now open to Dallas/Fort Worth elementary schools for enrollment in the 2017-18 school year competition.

Texas Motor Speedway's Speeding To Read program utilizes motorsports, NASCAR and INDYCAR drivers, and its races to incentivize elementary school children to read more frequently and enrich their educational experience and future. Since the program began with one pilot school in 2011, 43 local elementary schools and nearly 24,000 students have participated in the program to collectively read more than 3.6 million books. 

The program is built for the entire school - kindergarten through fifth grade - to participate and work toward a unified goal. Reading guidelines have been established by participating principals to coincide with their reading programs. Schools that have participated range from affluent areas to economically disadvantaged communities and the student make-up is racially diverse.

Student bodies are split into two divisions - kindergarten through second grade and third through fifth grade - with individuals, classrooms and schools competing against each other to read the most books and earn the title of Speeding To Read champions.

NASCAR and INDYCAR drivers serve as special guests at the championship assembly held each May at Texas Motor Speedway and some even make special at-school visits to further motivate the students to read more frequently. Throughout the competition, the top readers are rewarded with prize packs ranging from speedway, NASCAR and INDYCAR merchandise to tickets for the NASCAR and INDYCAR races at Texas Motor Speedway.

There is no fee to participate in Texas Motor Speedway's Speeding To Read program. The only school expenses involved with the program are purchasing Speeding To Read t-shirts for each student and faculty member with 50 percent of the cost being paid by Speedway Children's Charities-Texas Chapter and bussing to the championship assembly.

Texas Motor Speedway will hold a mandatory meeting with the principal or designated faculty member of the interested schools in August prior to the start of the school year to discuss the various guidelines of the program. The sign-up deadline is Friday, Aug. 11.

The Speeding To Read program has built its success on the generosity of its sponsors and partners that include aai Trophies and Awards of Plano, BenQ America Corporation, Lionel Racing, NASCAR, Score A Goal in the Classroom, Speedway Children's Charities-Texas Chapter, Speedway Motorsports, Inc. Properties, Team Texas High Performance Driving School, The Speedway Club, Verizon IndyCar Series and Woolley's Frozen Custard.

For additional information on Speeding To Read, please visit the designated website at www.speedingtoread.com or click here to view a Powerpoint presentation regarding the details of the program. For those interested in signing up for the program or serving as a sponsor, please send an email to pr@texasmotorspeedway.com.

About the author

The Texas Motor Speedway Media Relations Department is located on the 6th floor of The Speedway Club outside of Turn 1 of the speedway. 

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