Texas Motor Speedway has a diverse array of options of advertising from the half mile Fan Zone, to brand exposure on Big Hoss the World’s Largest HD TV, and much more!
Over 1,000,000 Prospects per Year
The Texas Motor Speedway Fan Zone is the place to see and be seen at any Texas Motor Speedway event!
Over 1 million potential customers pass through the Fan Zone area each year which allows these consumers to personally experience your products and services.
From product interaction, demonstrations, lead generation and giveaways, your mobile marketing display will create visibility for your products and services. The opportunity to build relationships with hundreds of thousands of potential new customers is right here at Texas Motor Speedway!
Sampling and display programs are available during NASCAR and IndyCar Series race weekends. Your personal Texas Motor Speedway Account Executive will develop a mobile marketing plan tailored to meet your objectives.
Seen by Over 400,000 Fan Over Race Weekend
Signage at Texas Motor Speedway is a cost-effective way to showcase your brand to thousands of event attendees while also reaching audiences on a national level.
Imagine your company’s logo prominently displayed in front of over 400,000 fans during a race weekend, not to mention the millions more watching on television!
We offer a wide variety of signage options that can be tailored to your company’s marketing strategy to create an advertising platform which delivers powerful results. We offer expansive trackside billboards, grandstand signage, ballfield logos, elevator towers, event flag and banner locations, score tower and concourse signage, as well as interstate marquis placement. The options are endless!
Guinness World Record Holder
Positioned in the middle of the backstretch, towering above “Burnout Alley,” “Big Hoss TV” features 22,704.64 square feet of HD LED display that has the Guinness World Record for the World’s Largest HD LED Video Board!
As a bright focal point of any race day or event, Big Hoss TV has become one of the most recognizable features of Texas Motor Speedway.
The state-of-the-art video board is the largest ever built by Panasonic and is available for sponsors to integrate their brands into the race. Sponsor the caution flag, the last lap, or maybe a pit stop! There are so many other exciting ways to take advantage of Big Hoss TV such as leaderboard graphics, pop-up logos, and more!
Fun Fact: The size of “Big Hoss TV” is 79 percent larger than the video board at AT&T Stadium, home of the Dallas Cowboys, which stands at 11,520 square feet!
Supercharge Your Promotions
Texas Motor Speedway offers a wide variety of turn-key promotional assets to local businesses that draw huge motorsports crowds in a fun and engaging format!
Our show car program will quickly set up an interactive display at your facility that includes race cars, pace cars, graphic haulers, and all kinds of fun racing activities. We will even come decorate your business with race inspired banners, posters, and flags to get your employees and fans pumped for the races!
We can also supercharge your company’s promotions by activating them during one of our events. By having access to hundreds of thousands of potential customers during a single race weekend, our partners have experienced immense success as a result of our extensive list of inventory in order to conduct their promotions and deliver their message. A Texas Motor Speedway Account Executive can assist you in constructing a promotion package to meet your specific goals.
Leverage Our Marketing Efforts to Boost Yours
Through our extremely dedicated followers, Texas Motor Speedway can also create considerable buzz for your company and its promotions, product launches, events and much more!
You can utilize Texas Motor Speedway’s social networking pages and official website to allow your company to reach a large, continuously growing audience of Texas Motor Speedway’s most loyal fans. Texas Motor Speedway is currently active on Facebook, Twitter, Instagram, YouTube, and LinkedIn in order to update our fans on the latest happenings at the facility.
Texas Motor Speedway’s website, www.texasmotorspeedway.com, receives over 31,000 unique visitors per day during event weekends. Your company’s branding message may also be prominently showcased via banner advertisements on the website. Our website has extremely high page views that enable your banner ads to be displayed multiple times during each online visitor session.
Texas Motor Speedway also has opportunities to market to our extensive database that is available for companies to select customers and Official Partners for custom email blasts and/or sponsored banner ads within our newsletter.
Need more information?
Reach out to the Texas Motor Speedway Sales Department for questions and pricing using any options below.