AAA Texas 500


Big Hoss TV

Positioned in the middle of the backstretch perched above “Burnout Alley,” “Big Hoss TV” features 20,633.64 square feet of HD LED display that consists of 4.8 million pixels and 281 trillion colors.

The state-of-the-art video board is the largest ever built by Panasonic and surpassed fellow Speedway Motorsports, Inc. facility Charlotte Motor Speedway (16,000 square feet) to claim the Guinness World Record for the world’s largest HD LED video board. The size of “Big Hoss TV” is 79 percent larger than the video board at AT&T Stadium, home of the Dallas Cowboys, which stands at 11,520 square feet. 

Sponsors can join in on the record setting and be a part of what's happening on the board. Sponsor the caution flag, or the last lap, maybe a pit stop or the scrolling leaderboard with many options the HD Video Board is a great way to seamlessly integrate your brand into the race in a new way.

Fan Zone Displays

The Texas Motor Speedway Midway is the place to see and be seen!  Over 1 million potential customers pass through the midway area each year which allows them to personally experience your products and services.

From product interaction and demonstration to lead generation and giveaways, your mobile marketing display will create visibility for your products and services to build relationships with hundreds of thousands of potential new customers.

Display and sampling programs are available during NASCAR and IndyCar Series race weekends.  Your Texas Motor Speedway Account Executive will develop a mobile marketing program tailored to meet your objectives.

Facility Signage

Signage at Texas Motor Speedway is a cost-effective way to showcase your brand to thousands of event attendees while also reaching audiences on a national level. 

Imagine your company’s logo prominently displayed in front of over 400,000 fans in attendance during a race weekend, not to mention the millions more watching on television.

We offer a wide variety of signage options that can be tailored to your company’s marketing strategy to create an advertising platform which delivers results. From trackside billboards, grandstand signage, ballfield logos, and elevator towers, to interstate marquis placement, event flag and banner locations, score tower and concourse signage, we have a place for you.  Contact a Texas Motor Speedway Account Executive today to assemble a signage package that works for you.

Printed Collateral

There are numerous pieces of printed collateral that are produced yearly, which provide several different avenues to interact with our race fans. 

The Texas Motor Speedway Collector’s Edition Souvenir Programs are available to fans during each of the three major race weekends throughout the year.  These publications contain the most critical content pertaining to each race and are the perfect place to advertise your company’s marketing message.  Texas Motor Speedway also provides other advertising opportunities to more targeted audiences through ticket promotion flyers, campground packet inserts, Big Hoss TV spots, PA announcements, season ticket direct mailings and more.

Website and Email Blasts

Your company’s branding message may also be prominently showcased via banner advertisements on 

Texas Motor Speedway’s website receives over 31,000 unique visitors per day during event weekends.  Our web site has extremely high page views, enabling your banner ad to be displayed multiple times during each site visitor session.  We also have opportunities to market to our extensive database, which is available to select customers and Official Partners for custom email blasts and/or sponsored banner ads within our newsletter.

Social Networking

In addition, you can utilize Texas Motor Speedway’s social networking pages which allow your company to reach a large, continuously growing audience of Texas Motor Speedway’s most loyal fans.

Through our extremely dedicated followers, we can create a lot of buzz about your company’s promotions, product launches, events and much more.

Total Access

Another option to consider is Texas Motor Speedway’s very own radio program, Total Access.

Total Access is a one-hour weekly radio magazine show that covers the latest news in NASCAR and the IndyCar Series, as well as events pertaining to Texas Motor Speedway. Anchored by veteran Dallas/Fort Worth radio host Rich Phillips, the show launched in 2005 with just 12 radio affiliates and since then has grown to include numerous stations across 4 states: Texas, Oklahoma, Louisiana and Arkansas.

Promotion Activation

Texas Motor Speedway can offer a wide variety of turn-key promotional assets to local area businesses that draw huge motorsports crowds in a fun and engaging format!

Our show car program can quickly set up an interactive display at your facility that includes race cars, pace cars, graphic haulers, and all kinds of fun activities that involve racing. We will even come decorate your business with race inspired banners, posters, flags, and decorations to get your employees and fans pumped for the races! 

We can also supercharge your company’s promotions by activating them during one of our events. By having access to hundreds of thousands of people during a single race weekend, our partners have experienced great success by utilizing our extensive list of inventory to conduct their promotions and deliver their message. A Texas Motor Speedway Account Executive can assist you in constructing a promotion package to specifically meet your goals.

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Race Weekend Schedule

Event Calendar

The official race weekend schedule maintained and updated by Texas Motor Speedway.

Driving Directions

Google Maps

Texas Motor Speedway
3545 Lone Star Cir

Fort Worth, TX 76177

Facility Map

Facility Map

Refer to our facility map to help you get around Texas Motor Speedway.

NASCAR Weekend Playoff Pack

November 1-3, 2019

Get a ticket to both XFINITY and Cup Playoff Races, PLUS a Sunday Pre-Race Pass with Pit Access Starting as low as $99! While supplies last.