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LIONEL RACING’S 'DESIGN A DIE-CAST' PROVIDES UNIQUE OPPORTUNITY FOR STUDENTS

  • More Than 6,500 Students From 11 Local Elementary Schools To Design Their Own NASCAR Sprint Cup Series Car Paint Schemes In Week-Long Competition
  • Winning Designs To Be Replicated By Lionel Racing On Actual 1:24 Scale Die-Cast, Presented To Students During Duck Commander 500 Race Week

FORT WORTH, Texas (February 8, 2016) – More than 6,500 students from 11 area elementary schools competing in Texas Motor Speedway’s Speeding To Read program will showcase their artistic skills beginning today through Lionel Racing’s “Design A Die-Cast” contest.

Lionel Racing, the Official Die-Cast of NASCAR, is offering kindergarten through fifth-grade students in these schools the opportunity to design their own paint scheme for a NASCAR Sprint Cup Series stock car with the winning designs being reproduced on actual 1:24 scale, hood-opening, trunk-opening die-casts.

Winners will be selected in both the K-2nd and 3rd-5th grade divisions and each will have their respective car presented to them in an acrylic case during a school assembly coinciding with April’s Duck Commander 500 NASCAR doubleheader race week at Texas Motor Speedway. The two winners also will receive tickets to the Duck Commander 500 NASCAR Sprint Cup Series race scheduled for Saturday, April 9.

The 11 Texas Motor Speedway Speeding To Read elementary schools that will take part in the Lionel Racing “Design A Die-Cast” contest are Nathan Adams (Dallas ISD), Carroll Peak (Fort Worth), Old Settlers (Lewisville), O.A. Peterson (Northwest), Rockbrook (Lewisville), E.P. Rayzor (Denton), Sendera Ranch (Northwest), Riverside Applied Learning Center (Fort Worth), Samuel Beck (Northwest), Northbrook (Eagle Mountain-Saginaw) and J.A. Hargrave (Crowley).

Lionel Racing initially partnered the “Design A Die-Cast” contest with Texas Motor Speedway’s Speeding To Read program last year, where Carroll Peak fifth-grader America Perez (pictured) won the overall honors that included a special visit by 2014 NASCAR XFINITY Series champion Chase Elliott to her Fort Worth school. Northwest ISD’s Nance Elementary first-grader Tristan Beal won the K-2 competition.

“We were blown away by the creative paint schemes that America and Tristan designed last year,” Lionel Racing Vice President of Marketing and Communications Michelle Fannin said. “We’re excited to be partnering with our friends at Texas Motor Speedway again and we’re looking forward to seeing what the students in Dallas/Fort Worth create for this year’s ‘Design a Die-Cast’ contest.”

Beginning today through Feb. 15, students produce their design on a NASCAR Sprint Cup Series car template sheet that consists of side and overhead views of the stock car. Each school will vote on and submit their top design in grade categories K-2 and 3-5 to Texas Motor Speedway, where speedway officials, Lionel Racing and NASCAR will determine the winners.  

The designs will be judged on originality, incorporating reading and/or school elements into the design, and having an orderly appearance that can be transferred to an authentic die-cast.

“The Lionel Racing ‘Design A Die-Cast’ contest is an exceptional added benefit for all the students and schools participating in the Speeding To Read program,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “We received tremendous positive feedback from the schools that participated last year and we’re pleased to have Lionel Racing partner with us again and provide such a unique, art-focused opportunity to all of these young children.”

Lionel Racing is among 11 Texas Motor Speedway Speeding To Read partners that consists of NASCAR, Verizon IndyCar Series, Score-A-Goal in the Classroom, aai Trophies & Awards, Domino's, Woolley's Frozen Custard, Kid's Beach Club, Speedway Children's Charities - TMS Chapter, The Speedway Club and SMI Properties.

About Speeding To Read: The mission of Texas Motor Speedway's Speeding To Read program is to utilize motorsports, its drivers and races to incentivize elementary school children to read more frequently and enrich their educational experience and future. Speeding To Read is an incentive-based, motorsports-themed reading program created by Texas Motor Speedway to encourage elementary school students to read more frequently during the school year. The student bodies are split into two divisions (K-2nd and 3rd-5th) with individuals, classrooms and schools competing against each other to read the most books and earn the title of Speeding To Read champion. Since Speeding To Read began with a one-school pilot program in 2011-12, the program has reached 33 schools and over 18,000 students that have combined to read more than two million books. For more information on the program, visit www.speedingtoread.com.

About Lionel Racing: A division of the iconic Lionel Trains company, Lionel Racing is The Official Die-Cast of NASCAR and the market leader in the design, promotion and distribution of licensed die-cast race cars. Based in Concord, N.C., Lionel Racing has the pulse of the motorsports community and is committed to giving fans the very best in die-cast collectibles. For more information, visit www.lionelracing.com

About the author

The Texas Motor Speedway Media Relations Department is located on the 6th floor of The Speedway Club outside of Turn 1 of the speedway. 

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