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EDDIE GOSSAGE RECEIVES ADVERTISING INNOVATION AND MARKETING EXCELLENCE AWARD

FORT WORTH, Texas (August 5, 2015) - Texas Motor Speedway President Eddie Gossage was honored for his continued innovation in marketing and advertising with the third annual Advertising Innovation and Marketing Excellence Award on Tuesday evening at the Bomb Factory in Dallas.

The AIME award was created to honor a corporate leader whose company’s advertising and marketing initiatives have furthered their organization’s success and have positively impacted the Dallas/Fort Worth Metroplex. The event also helps bring awareness and raise funds for the DREAM Fund, a charitable organization that helps people in the marketing communications industry who suffer life-threatening events.

“This was really a great honor for the Speedway because it was honoring our creativity and innovation in advertising and marketing and that’s not me, that’s everybody here,” Gossage said. “You always hear that line of ‘I accept on behalf of’, and it’s true, that it takes everybody. I don’t do all of that stuff myself. We did it. So I’m real proud that in a major market like Dallas/Fort Worth that the Speedway was honored by all these advertising and marketing professionals. It was a great evening!”

Gossage, known as “America’s Greatest Racing Promoter,” began his motorsports career in 1980. He came to the Dallas/Fort Worth area in 1995 to be the guiding force of Texas Motor Speedway, which opened in 1997. Gossage has since built TMS into the premier motorsports venue in the world and continues to be the most innovative and creative promoters in the industry.

Texas Motor Speedway annually hosts the largest-attended, single-day sporting events in Texas with two NASCAR Sprint Cup Series races, in addition to two NASCAR XFINITY Series and Camping World Truck Series races, a Verizon IndyCar Series race and Red Bull Air Race World Championship event.

From installing the world’s largest HD LED video board known as “Big Hoss TV” to creating unique pre-race parties for PSL and season-ticket holders, Gossage has always been at the forefront of the business of motorsports.

Past recipients of the AIME award were Clampitt Paper Chairman and CEO Don Clampitt (2013) and Southwest Airlines Chairman and CEO Gary Kelly (2014), who presented Gossage with this year’s award.

Among those that gathered to honor Gossage on stage were long-time friends and the hosts of the History Channel’s Lost in Transmission, Rutledge Wood and George Flanigen. Wood is a member of NBC Sports’ coverage of NASCAR while Flanigen is a Grammy-nominated and Emmy award-winning producer.

During the ceremony, the audience also was shown video congratulations from three-time NASCAR Sprint Cup Series champion and team owner Tony Stewart, NASCAR President Mike Helton, former NASCAR driver and current NBC Sports analyst Kyle Petty, Red Bull Air Race pilot Kirby Chambliss in addition to Dallas/Fort Worth media personalities including FOX 4’s Mike Doocy, WFAA’s Dale Hansen, KZPS’s Bo and Jim, show hosts from 105.3 The Fan and Fox Sports Southwest’s Ric Renner and John Rhadigan.

This annual event is a joint effort of the Dallas/Fort Worth chapter of the American Marketing Association, the Dallas and Fort Worth chapters of the American Advertising Federation and the Dedicating Resources to Employees of Advertising and Media (DREAM) Fund.

The money raised from Tuesday night’s event will go to the DREAM Fund and will be used to assist members of the industry who have terminal illnesses, experience severe financial reversals and other catastrophic events for which the DREAM Fund is a last resort. Money also will go to the AAF and AMA scholarship funds. Since 1991, DREAM Fund has gifted over $1,500,000 to individuals facing illness, medical emergencies and other unexpected hardship.

The event also was supported by Texas Motor Speedway sponsors Chevrolet, AAA Texas, WinStar World Casino and Resort, Coca-Cola, Red Bull, NTT Data and Interstate Batteries. 

About the author

The Texas Motor Speedway Media Relations Department is located on the 6th floor of The Speedway Club outside of Turn 1 of the speedway. 

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