TMS Media Relations | Aug 08, 2014
NO LIMITS, Texas (August 11, 2014) – The Old West of the 1870s emboldened brazen towns such as Dodge City, Kan., Tombstone, Ariz., and Deadwood, S.D., that were teeming with fearless outlaws, curious thrill seekers, high-stakes gamblers, settlers of merging cultures and endless hours of unrivaled revelry.
Texas had its share as well from Fort Collins to “Hell’s Half Acre” in Fort Worth and nearly 150 years later a raucous town with similar characteristics has surfaced in the Lone Star State. The unincorporated town was built on 1,500 acres in north Fort Worth and prides itself on its speed limitless mile-and-a-half Main Street more commonly known as Texas Motor Speedway.
Welcome to No Limits, Texas – home to a hundred-plus full-time residents and hundreds of thousands of visitors annually making the pilgrimage to the fastest town in the West that was built to roar.
While the U.S. Census Bureau may not recognize No Limits, Texas, as a new city, town or village, all those who enter inside its city limits will be well aware they have arrived at the site of some of the wildest showdowns in the “wicked-fast” West.
Beginning today, Texas Motor Speedway and its vast acreage will transition into No Limits, Texas – a real place as well as a state-of-mind, with, of course, a Texas-sized attitude.
No Limits, Texas, manifested itself as Texas Motor Speedway unveiled the third generation of its edgy “No Limits” marketing campaign that debuted in 2011. “No Limits” enjoyed a two-year run before the speedway adopted the second-generation “No Limits” Wild Asphalt Circus theme in 2013 as well as this year.
“The ‘No Limits’ campaign has been extremely successful since it was developed and the latest theme actually dates back to the 1990s when (Speedway Motorsports, Inc. Chairman and CEO) Bruton Smith had an outlaw vision to go West and build a speedway,” Texas Motor Speedway President Eddie Gossage said. “You got to realize at that time there was only one speedway – Phoenix – west of the Mississippi that ran the NASCAR Sprint Cup Series. Ever since Texas Motor Speedway’s debut in 1997, we created our own legends and developed our own traditions like the guns and cowboy hats in Victory Lane. We always strive to be unique and creative trendsetters in the industry and creating the imagery of our own town with an attitude is just another example.”
No Limits, Texas, will encompass more than just signage at Texas Motor Speedway as the campaign will touch various assets including a new speedway website, merchandise and television and radio advertising spots, among others.
The highlights include:
The No Limits, Texas roll-out is in conjunction with individual tickets and packages for the AAA Texas 500 NASCAR tripleheader weekend from Oct. 30-Nov. 2 going on sale to the public on Friday. Frontstretch tickets begin as low as $30 and more information on AAA Texas 500 tickets is available by calling the Texas Motor Speedway ticket office at (817) 215-8500 or by visiting www.texasmotorspeedway.com.
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