Positioned in the middle of the backstretch perched above “Burnout Alley,” “Big Hoss TV” features 20,633.64 square feet of opportunity for your company.
The state-of-the-art video board is the largest ever built by Panasonic and surpassed fellow Speedway Motorsports, Inc. facility Charlotte Motor Speedway (16,000 square feet) to claim the Guinness World Record for the world’s largest HD LED video board. The size of “Big Hoss TV” is 79 percent larger than the video board at AT&T Stadium, home of the Dallas Cowboys, which stands at 11,520 square feet.
Texas Motor Speedway approaches the integration of advertisers on Big Hoss TV with creative and innovative solutions. By learning your marketing goals and integrating those messages within the story of the event, we create messaging that fans enjoy and encourages them to engage with your brand in relevant and memorable ways. Integrate your brand into the race in a new way. Contact the Texas Motor Speedway Corporate Sales department at (817) 215-8510 for more information.