All Texans will agree that everything is bigger in Texas.
Or at least it should be.
From steaks to state fairs and once again, our video boards. The Dallas Cowboys first introduced their big screen in 2009 only to see it overtaken in size by the Houston Texans and Charlotte Motor Speedway. In this arms race of video boards, Texas Motor Speedway has taken it upon themselves to once again bring the title of “World’s Largest” back to the Lone Star State.
Texas Motor Speedway announced Monday that the world-renown motorsports facility is partnering with Panasonic to create the world’s largest high-definition video board and enhance another major aspect of the overall fan experience beginning in 2014.
In a state that already boasts seven of the world’s 50 largest HD video boards, Texas Motor Speedway will vault to the No. 1 position for a sporting venue in not only Texas but the world with this behemoth creation by Panasonic.
The video board display, which will be located in the center of the backstretch, will feature a staggering 20,633.64 square feet of HD display – nearly a half-acre – with dimensions of 218 feet wide and 94.6 feet tall. The entire structure will stand nearly 125 feet above ground level and weigh more than 108 tons.
The display size will allow Texas Motor Speedway to succeed its fellow Speedway Motorsports, Inc. facility – Charlotte Motor Speedway (16,000 sq ft) – as the owner of the world’s largest sporting venue hi-definition screen as well as wrestle the state title away from the Houston Texans’ Reliant Stadium that recently upgraded its facility with 14,549 square feet of HD video displays. Locally, it will be 79 percent larger than the video board at AT&T Stadium (11,520 sq ft), home of the Dallas Cowboys.
The video board, nicknamed “Big Hoss TV” by speedway officials, will debut April 3-6 at the Texas 500 NASCAR doubleheader weekend. No financial terms of the agreement between Texas Motor Speedway and Panasonic were disclosed.
“We are extremely proud to have the world’s largest video board coming to Texas Motor Speedway as well as now having the top two largest in the world at our facilities,” Speedway Motorsports, Inc. Chairman & Chief Executive Officer Bruton Smith said. “This continues to show our company’s commitment to our great race fans and our efforts to remain at the forefront of our industry. (Texas Motor Speedway President) Eddie (Gossage) always tells me everything is bigger in Texas, so I wanted to make this video board fit his motto.”
The 1080p screen will consist of nearly 4.8 million pixels, display 281 trillion colors and feature a 140-degree horizontal viewing radius to provide rich, high-definition imagery for race fans in every frontstretch seat and suite of the state’s largest sporting facility. For those fans in backstretch seating, Panasonic also will be installing an 18’x24,’ 1080p HD video board on the infield side of the backstretch for their viewing pleasure.
During race weekends, the video board will feature live race coverage, leaderboard information, driver and race statistics, instant replays, interactive entertainment and more. Speedway officials also are examining a variety of options to utilize the video board during non-race weekends as well.
Construction will begin following the Oct. 31-Nov. 3 AAA Texas 500 NASCAR tripleheader weekend and the project is scheduled for completion by March 2014.
As a principal player in the Large-Scale LED market, Panasonic is a pioneer in the design and installation of many of the most monumental video boards in sports and entertainment, including three of the world’s largest screens in professional sports and in college football. With its extensive history and experience in providing large screens, Panasonic offers customers innovative and custom-made complete solutions that drive social interaction and provide a versatile digital platform that engages viewers and operators.
“We pride ourselves on the quality of our LED solutions and are pleased to partner with Texas Motor Speedway to provide this record-breaking video display that’s a perfect fit to an already spectacular speedway,” said Richard Ballard, Vice President of Sales and Marketing for Panasonic Eco Solutions North America. “We all know that things are always bigger in Texas, and Texas racing fans should get ready for an experience of a lifetime as their senses will be heightened by the amazing graphics and content that the board will provide.”
For a sneak preview of the Big Hoss TV promotional trailer, please visit http://www.texasmotorspeedway.com/at-track/speedway-facilities/big-hoss.
Fans will receive this massive upgrade for the 2014 season while season and individual ticket prices will remain the same. Season tickets for adults begin as low as $270 with individual tickets remaining at $49 for the NASCAR Sprint Cup Series, $40 for the IndyCar Series and $30 for the NASCAR Nationwide Series and Camping World Truck Series. For additional ticket information, please the Texas Motor Speedway ticket office at (817) 215-8500 or visit www.texasmotorspeedway.com.