Texas Motor Speedway

Texas Motor Speedway

News from TMS

HURRY, HURRY, STEP RIGHT UP: TEXAS MOTOR SPEEDWAY UNVEILS 2013 SCHEDULE, NO LIMITS WILD ASPHALT CIRCUS MARKETING THEME

by TMS Media Relations | Aug 21, 2012

FORT WORTH, Texas (Aug. 21, 2012) – Texas Motor Speedway President Eddie Gossage always has been kidded that he has some P.T. Barnum in him and beginning in 2013 he will have a three-wide wild asphalt circus atmosphere to go along with it.

Texas Motor Speedway announced its 2013 season schedule Tuesday and also unveiled its “No Limits” Wild Asphalt Circus marketing theme for next year. The theme comes with a new logo and will be heavily incorporated into the speedway’s marketing and advertising materials, souvenir merchandise, tickets, signage, web site and the overall fan experience.  In addition to the wild race action on the asphalt, fans also will be treated to a wide range of entertainment associated with the theme that will range from the newly formed “No Limits” Thrill Riders to high divers to popular musical acts.

Local media outlets got the first peek at the new theme as circus performers delivered wagons filled with various circus items, big-top concession food and t-shirts featuring the new look. Gossage also has special visits planned next week to several season ticket holders to bring them a “No Limits” Wild Asphalt Circus starter kit and personally thank them for their continued support of Texas Motor Speedway. A sneak preview of the “No Limits” Wild Asphalt Circus for fans will come at the upcoming AAA Texas 500 NASCAR triple-header weekend scheduled for Nov. 1-4.

“Most cities look forward to the circus coming to town once a year, but we’ll guarantee three coming next year to the Dallas/Fort Worth Metroplex with the Texas 500 in April, Firestone 550 in June and AAA Texas 500 in November,” said Gossage, who is in the final stages of the completion of the 2013 race sanction agreements with NASCAR and INDYCAR. “We had great success with our ‘No Limits’ campaign that had its debut in 2011, but it was time to incorporate a creative, next generation of the theme that would capture the imagination of our fans. We’re going to have some fun with this Wild Asphalt Circus theme and in the end it’s all about creating a memorable experience and environment for our fans.”

Outside of the circus-themed ambiance for next year, Texas Motor Speedway’s 2013 season schedule will consist of its three customary weekends in their traditional dates and featuring NASCAR’s three premier series and INDYCAR.

April’s Texas 500 – formerly the Samsung Mobile 500 – and November’s AAA Texas 500 will once again serve as signature events on the NASCAR Sprint Cup Series schedule as will the Firestone 550 on the IZOD IndyCar Series calendar.

The Texas 500, set for April 13, will anchor Texas Motor Speedway’s season-opening NASCAR doubleheader race weekend that is scheduled as the first Saturday night event of the Sprint Cup Series season. The three-day race week opens with practice sessions for both the NASCAR Sprint Cup Series and Nationwide Series on Thursday, April 11. SportsDay Qualifying Days Powered By The Dallas Morning News for both series will be held Friday, April 12, and the day’s on-track activities will be highlighted by the running of the O’Reilly Auto Parts 300 Nationwide Series race that evening. The race action will culminate with the Texas 500 on Saturday, April 13, which will fall on the same weekend as The Masters golf tournament but will not conflict due to the evening start time.

Despite speculation about its future at Texas Motor Speedway, the IZOD IndyCar Series will return for its 17th season with the Firestone 550 on Saturday, June 8. The event will be an INDYCAR/NASCAR doubleheader weekend as the IZOD IndyCar Series will be paired with NASCAR Camping World Truck Series, a combination that has been together since the speedway opened in 1997.

Qualifying for the NASCAR Camping World Truck Series WinStar World Casino 400 will be held Thursday, June 6, while qualifying for the Firestone 550 will take place Friday, June 7. The Firestone 550 pole qualifying will be immediately followed by the running of the WinStar World Casino 400 that night, setting up an all-evening race weekend. The race weekend concludes Saturday, June 8, with the running of the Firestone 550 – “America’s Original Nighttime IndyCar Race” – on the speedway that has hosted the most INDYCAR events (23) in the history of the series.

The Texas Motor Speedway season closes with its busiest race week of the season as all three NASCAR series (Sprint Cup, Nationwide and Camping World Truck Series) visit Oct. 31-Nov. 3 for the AAA Texas 500 event. The AAA Texas 500 serves as the eighth race in the 10-event, playoff-style Chase for the NASCAR Sprint Cup while the O’Reilly Auto Parts Challenge Nationwide Series race and WinStar World Casino 350 Camping World Truck Series race could be pivotal in the championship aspirations for their respective series contenders as the season winds down.

The race week opens with two NASCAR Camping World Truck Series practice sessions on Thursday, Oct. 31, and is followed with a day that features all three series on track. SportsDay Qualifying Days Powered by The Dallas Morning News for the Camping World Truck Series WinStar World Casino 350 and Sprint Cup Series AAA Texas 500 will be held on Friday, Nov. 1. The day also will include two NASCAR Nationwide Series practices for the O’Reilly Auto Parts Challenge and culminate with the WinStar World Casino 350 being run that evening.

The Nationwide Series takes center stage Saturday, Nov. 2, as SportsDay Qualifying Days Powered by The Dallas Morning News will take place in the afternoon and be followed by the evening running of the O’Reilly Auto Parts Challenge race. The day also will feature Sprint Cup Series “Happy Hour,” with the final two practice sessions being run in preparation for the next day’s AAA Texas 500.

The weekend and Texas Motor Speedway race season will conclude Sunday, Nov. 3, with the running of the AAA Texas 500, the eighth race in the 10-event Chase for the NASCAR Sprint Cup championship format. The AAA Texas 500 has proven to be a critical Chase race in determining the sport’s next champion. The mid-afternoon start offers a unique setting and strategy for teams as the race will begin in daylight and culminate under the lights.

Official start times for each event will be announced at a later date.

Season tickets, which consist of three race weekends and 16 events, begin as low as $270, and went on sale in conjunction with the schedule announcement. Season ticket holder benefits include best seat selection; discounts up to 29 percent (varies on seat location) over purchasing tickets individually; special discounts on concessions, merchandise, camping, parking and pit passes; access to the pre-race “No Limits” Wild Asphalt Circus Garage Party presented by WinStar World Casino access in April and November; and special offers on additional events held at the speedway.  

Individual tickets go on sale Nov. 16, 2012 for the 2013 Texas 500 and Firestone 550 race weeks. Individual tickets for the 2013 AAA Texas 500 race week will go on sale following the 2013 Texas 500 race weekend. For additional ticket information, please call the Texas Motor Speedway ticket office at (817) 215-8500 or visit www.texasmotorspeedway.com.

2013 TMS SCHEDULE AT A GLANCE

Texas 500 NASCAR Doubleheader Weekend – April 11-13
  • Thursday, April 11 – NASCAR Sprint Cup Series and Nationwide Series opening practice sessions
  • Friday, April 12 – SportsDay Qualifying Days Powered By The Dallas Morning News for the NASCAR Sprint Cup Series Texas 500 and Nationwide Series O’Reilly Auto Parts 300; O’Reilly Auto Parts 300 Nationwide Series race
  • Saturday, April 13 – Texas 500, the first Saturday night race of the NASCAR Sprint Cup Series season

Firestone 550 NASCAR/INDYCAR Doubleheader – June 6-8

  • Thursday, June 6 – NASCAR Camping World Truck Series WinStar World Casino 400 qualifying
  • Friday, June 7 – IZOD IndyCar Series Firestone 550 qualifying;  WinStar World Casino 400 race
  • Saturday, June 8 – Firestone 550, “America’s Original Nighttime IndyCar Race”

AAA Texas 500 NASCAR Tripleheader Weekend – Oct. 31-Nov. 3

  • Thursday, Oct. 31 – Camping World Truck Series WinStar World Casino 350 practice sessions
  • Friday, Nov. 1 – SportsDay Qualifying Days Powered by The Dallas Morning News for the Sprint Cup Series AAA Texas 500 and Camping World Truck Series WinStar World Casino 350; WinStar World Casino 350 race
  • Saturday, Nov. 2 – SportsDay Qualifying Days Powered by The Dallas Morning News for the Nationwide Series O’Reilly Auto Parts Challenge; O’Reilly Auto Parts Challenge race
  • Sunday, Nov. 3 – AAA Texas 500, eighth race in the 10-event Chase for the NASCAR Sprint Cup

Keyword Tags

Wild-Asphalt-Circus

Upcoming Race Fan Events

Jul 18 Fri
Jul 25 Fri
Sep 06 Sat
Sep 07 Sun
Sep 12 Fri
Sep 13 Sat
Oct 03 Fri
Oct 04 Sat
Oct 05 Sun
Oct 30 Thu
Oct 31 Fri
Nov 01 Sat
Nov 02 Sun