FORT WORTH, Texas (July 18, 2012) – Texas Motor Speedway’s strong social media presence allowed the company to win Dallas/Fort Worth’s small companies category (1-99 employees) of American City Business Journals’ “Social Madness” competition.
The bracket-style contest measured companies’ social media interaction through platforms such as Facebook, LinkedIn and Twitter to spread its message. Scoring was based on a proprietary algorithm that measures social media influence while also factoring online votes through the Social Madness website.
“Social media has been vital to helping us attract a younger demographic and this competition demonstrates the importance that we’ve placed on it,” Texas Motor Speedway President Eddie Gossage said. “Sites like Facebook and Twitter are where our fans are at and we are continuing to capitalize on these avenues to help promote the exciting things we have going on at Texas Motor Speedway.”
During the competition, which began on June 19 and continued through July 16, Texas Motor Speedway defeated other prominent DFW small businesses – Freeman + Leonard, Granada Theater and Social Media Delivered – to garner the title. Texas Motor Speedway advances to the national competition, which begins July 24, and will be joined by fellow DFW winners Chacon Autos (medium-sized companies) and Southwest Airlines (large-sized companies).
Throughout the year, Texas Motor Speedway utilizes social media platforms to engage its fans while also providing the latest news, event information and current promotions. The speedway has continued to see a growth in engaging fans through avenues such as Twitter and Facebook.
Texas Motor Speedway’s Facebook page has garnered more than 56,000 “likes” while its Twitter handle (@TXMotorSpeedway) has more than 23,000 followers.
The winners of the national contest will receive $10,000 from American City Business Journals to designate to their charity of choice. Fans can show their support for Texas Motor Speedway by voting at www.socialmadness.com.