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TMS, COWTOWN MARATHON TO PARTNER ON 'NO LIMITS' HALF MARATHON AND 5K TO BENEFIT SPEEDWAY CHILDREN'S CHARITIES

by TMS Media Relations | Apr 14, 2012
Motorsports-Themed Running Event At Texas Motor Speedway To Debut Saturday, Oct. 27
Cowtown Marathon, Inc., To Handle Logistics, Course Layout For Marathon And 5k
Event Registration Available Now By Visiting www.nolimitsrun.com

FORT WORTH, Texas (April 14, 2012) - Texas Motor Speedway, in partnership with Cowtown Marathon, Inc., will play host to the venue's first-ever "No Limits" Half Marathon and 5k running events Saturday, Oct. 27, to benefit Speedway Children's Charities-Texas Chapter.
 
The charity event will couple the expertise of the Cowtown Marathon organizers with the uniqueness of Fort Worth's world-class motorsports facility to offer runners of various levels an upper-echelon race with a motorsports ambiance. The "No Limits" Half Marathon and 5k Benefitting Speedway Children's Charities-Texas Chapter also will serve as the official "Go Green" kick-off event for the Nov. 1-4 AAA Texas 500 NASCAR tripleheader weekend at Texas Motor Speedway.
 
The organizers of the Cowtown Marathon, which drew a record 25,564 participants earlier this year and recognized as one of the premier running events in the state, will handle all the logistics and sanction the course layout for both the "No Limits" Half Marathon and 5k events.
 
"This is a concept we've been interested in for a few years because of the uniqueness that Texas Motor Speedway as the venue brings to area runners," Texas Motor Speedway President Eddie Gossage said. "We're in the event-planning business, but there is an enormous amount of logistics that is very specific to runners and their needs. For us to provide a first-class experience, we wanted to partner with Cowtown Marathon because of their outstanding reputation in the running community. We look forward to a great partnership and are optimistic that this can become one of the signature fund-raising events for Speedway Children's Charities-Texas Chapter."
 
Texas Motor Speedway will provide the dramatic backdrop that will incorporate several signature elements of the state's largest sports venue and give runners a themed event that is unlike any other in Texas.  The "No Limits" Half Marathon will incorporate the actual speedway itself that plays host to NASCAR and INDYCAR stars in addition to the traffic-free asphalt ring roads on the 1,500-acre site. The 5k event will be contained to the speedway with just over two laps on the 1.5-mile oval.
 
"Texas Motor Speedway is an iconic North Texas venue and the facility is an incredibly exciting and festive location to produce a road race," Cowtown Marathon Chairman of the Board Brian Hocker said. "We're looking forward to producing a first-class running event in partnership with Texas Motor Speedway in support of Speedway Children's Charities. Any proceeds the Cowtown Marathon receives will directly benefit our C.A.L.F. Program, which encourages youth fitness." 
 
Similar to Olympic marathons, the final 1.5 miles of the "No Limits" Half Marathon will have the competitors complete their stretch run inside the expansive venue. Runners will cruise down pit lane, around the oval on the wide, flat apron portion of the track surface and then receive the checkered flag at the actual start/finish line. The course layout also is expected to include a stretch on the concession/souvenir concourse beneath the 112,522 seats on the speedway's frontstretch.
 
Other motorsports-themed plans include Texas Motor Speedway's 2012 Chevrolet Camaro Official Pace Cars leading the field for the start, appearances by "The Great American Sweethearts," and race "pit crews" at various mile markers, among others.
 
The motorsports theme will be highlighted by one of most distinctive and unique medal presentations in the running community. The major category winners (Overall Male & Female, Overall Male & Female Masters for Half Marathon and Overall Male & Female, Overall Male & Female Masters, Overall Male & Female Youth for 5k) will be treated to the same post-race celebration in Victory Lane as the race winners in NASCAR and INDYCAR. In addition to the medal presentation, each major category winner will receive a Charlie 1 Horse winner's cowboy hat and fire a pair of Turnbull 45 Colt-style, single-action revolvers in celebration.
 
The Liftmaster Nationwide garage will be utilized for the running expo/merchandise area on race day as well as the post-race party. Free parking will be available in the infield for competitors and a free shuttle tram service will be available for friends and family as well as overflow competitor parking just outside the infield's South Tunnel.
 
The "No Limits" Half Marathon and 5k will be held the morning of Saturday, Oct. 27, with registration and packet pick-up beginning at 6 a.m. CT with races following. Exact start times will be announced soon.
 
Each participant's race packet also will include a special promotion for race tickets for those interested in attending the AAA Texas 500 NASCAR Sprint Cup Series race on Sunday, Nov. 4.
 
Entry cost for the "No Limits" Half Marathon is $75 for early sign-up today through May 1; $85 through July 31; $95 through Sept. 30; $100 through Oct. 25 and $125 on race day. The 5k entry is $25 through July 31, $30 through Oct. 25 and $35 on race day. There also is separate pricing for corporate and open teams in both the "No Limits" Half Marathon and 5k, and school teams for the 5k. 
Registration for this event opens today and competitors can sign up by visiting www.nolimitsrun.com.
 
About Speedway Children's Charities-Texas Chapter: Since 1997, Speedway Children's Charities at Texas Motor Speedway has distributed more than $8  million in funding to non-profit organizations in North Texas supporting children in need. The funds distributed by Speedway Children's Charities are raised through special events held throughout the year. Most of Speedway Children's Charities events are geared around the three major race weeks at Texas Motor Speedway. Operating as a 501(c)(3) non-profit organization, the mission of Speedway children's Charities is to care for children in educational, financial, social and medical need in order to help them lead productive lives. Speedway Children's Charities could fill the grandstands at Texas Motor Speedway 14 times with the number of children we have helped since 1997. Our reach is far, and the dollars we raise go to directly help children in our community. Children's organizations in Collin, Dallas, Denton and Tarrant counties are eligible to apply for the Speedway Children's Charities' annual Founders and Partner Grants. Qualified applicants must directly fulfill needs of children in our area and be a registered 501(c)(3) organization. Visit us online at www.scctexas.org to learn how you can help make the difference in the lives of children living in North Texas.
 
About Cowtown Marathon, Inc.: The Cowtown Marathon exists to empower healthy living by bringing the North Texas community together to create and participate in races designed for all fitness levels. Operating as a 501(c)(3)Fort Worth-based non-profit, The Cowtown funds educational initiatives and provides resources that support our healthy living mission. The next Cowtown is February 21-24, 2013, and includes a marathon, half marathon, 50k ultra, 10k, 5k, Kids 5k and Health and Fitness Expo staged at the Will Rogers Memorial Center in Fort Worth, Texas 
www.cowtownmarathon.org

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