- Four Largest Cities In Texas All Enjoying Gains Through First Three Races Of The Season
FORT WORTH, Texas (March 10, 2011) – Television viewership of the opening of NASCAR Sprint Cup Series season is witnessing a major upswing in the Dallas/Fort Worth market as well as across the largest metropolitan areas in Texas.
According to the latest Nielsen data, Dallas/Fort Worth’s household viewership is up 35 percent from a year ago following the first three races of the Sprint Cup Series season televised by FOX. The market enjoyed a dramatic increase during last Sunday’s race at Las Vegas Motor Speedway, where the viewership was up 82 percent with 120,000 households tuning in.
The Dallas/Fort Worth market is averaging 146,000 households per race to rank eighth among Nielsen’s top 55 metered markets.
Overall, the NASCAR Sprint Cup Series season has attracted the attention of viewers in the four largest cities in the state. In addition to Dallas/Fort Worth, Houston, San Antonio and Austin, respectively, all have double-digit gains in household viewership from a year ago.
San Antonio paces the group with a 52 percent increase in households, and is followed by Houston (50%) and Austin (12%). Houston is averaging 87,000 households per race while San Antonio is at 41,000 and Austin at 38,000.
The Sprint Cup Series season has been highlighted by a stunning upset winner in Trevor Bayne at the season-opening Daytona 500; three different winners in the first three races; an average of 41 lead changes and 16 different leaders per race; and an average margin of victory of 0.834 of a second.
“There is a buzz about NASCAR and Texas’ huge television markets reflect an intense interest in the sport,” Texas Motor Speedway President Eddie Gossage said. “The first three races of the year have shown an increase in the national television ratings, but the increase in the Texas television markets is zooming. They say Texas is a football state, but with the huge increase in NASCAR’s TV ratings in Texas and the fact that the two Texas races draw bigger crowds than places like Indy and Charlotte, I think a case can be made that Texas is a racing state.”
The NASCAR Sprint Cup Series, which is idle this week, will visit the Lone Star State on Saturday, April 9, for the Samsung Mobile 500 at Texas Motor Speedway. The event will be the first evening Sprint Cup race in the 15-year history of Texas Motor Speedway and first of the season. The Samsung Mobile 500 will be broadcast live on FOX (KDFW-FOX 4 locally) beginning at 6:30 p.m. CT.
Tickets for the Samsung Mobile 500 as well as the O’Reilly Auto Parts 300 Nationwide Series race on Friday, April 8, are available by calling (817) 215-8500 or by visiting www.texasmotorspeedway.com.