FORT WORTH, Texas (May 21, 2010) – The Tony Stewart “Smoke Show,” a popular motorsports fantasy camp at Texas Motor Speedway hosted by the two-time NASCAR Sprint Cup Series champion, will expand from one to two days in 2010 with a goal of raising $400,000 with Speedway Children’s Charities-Texas Chapter.
The expansion plans for this year’s event that is scheduled for Aug. 17-18 were announced Friday by Stewart and Texas Motor Speedway President Eddie Gossage during the NASCAR Sprint All-Star Race weekend at Charlotte Motor Speedway.
The “Smoke Show” has been the highest-grossing, single-day fundraising event for the Speedway Children’s Charities-Texas Chapter since the concept was spawned from the “Smoke Show” media event with Stewart at Texas Motor Speedway in 2007. Since becoming a charity event in 2008, the “Smoke Show” has raised $474,000 in just two years and has been instrumental in SCC-Texas raising $1 million each of the past two years for children in North Texas.
“The ‘Smoke Show’ has been a tremendous event for Speedway Children’s Charities-Texas Chapter and it was actually Tony’s idea to expand this event to two days and raise even more money for the children of North Texas,” Gossage said. “Tony has an incredible heart and we’re just honored that he has devoted himself to the ‘Smoke Show’ and making an impact in our North Texas communities.”
With the expansion to a second day and the ability to handle approximately 60 fantasy campers over the two days, Speedway Children’s Charities-Texas has set the lofty goal of raising $400,000 from the camp, which also includes a dinner accompanied by a live memorabilia auction. In gratitude to Stewart devoting another day to the charitable cause, Speedway Children’s Charities-Texas will donate half of the proceeds from the additional day to the Tony Stewart Foundation.
“I set out to do this event for the Texas Chapter of Speedway Children’s Charities and it is extremely generous of them to involve the Tony Stewart Foundation and help me with some causes that are special to me,” Stewart said. “I really enjoy participating in this event and over the last two years have had the opportunity to meet some really great people. I appreciate their generosity, not only participating in the camp itself but during the auction bidding, and they are the ones truly making the impact by being part of this event.”
The “Smoke Show” is the ultimate motorsports fantasy camp that is hosted by Stewart, who just doesn’t make a guest appearance but partakes in the event from open to close. Campers not only have the opportunity to drive actual NASCAR-engineered stock cars on TMS’ 1.5-mile oval, but also immerse themselves into the entire race-day experience of a NASCAR driver.
The guests arrive to a professional-style locker room with their personalized firesuits hanging in their locker featuring their names above on placards. They will participate in pre- and post-race festivities sandwiched around their driving experience as they partake in pre-race introductions, parade laps and National Anthem to the traditional TMS Victory Lane celebration with the winner’s trophy, six shooters and cowboy hat.
The driving portion consists of two 10-lap sessions on track as well as a thrilling three-lap, two-seater ride with Stewart. Throughout the day, Stewart also shares instruction, tips and a few laughs with the campers. A full breakfast and lunch also is included during the day.
The dinner and live auction will be held the evening of Aug. 17 for both the outgoing and incoming campers. The dinner includes an audience Q&A session with Stewart, auction featuring various memorabilia from the NASCAR Sprint Cup Series star and an opportunity to get personal items signed by him at the conclusion of the event.
The cost is $6,000 for either day and is tax deductible. Campers also have the opportunity to additionally purchase a limited edition “Smoke Show” painted helmet, racing shoes and guest passes.
To reserve a spot or for additional information, please contact Speedway Children’s Charities-Texas Chapter at (817) 215-8564 or visit www.scctexas.org.
Speedway Children’s Charities also plays host to a wide range of events and promotions geared around race weeks at Texas Motor Speedway to generate charitable funds for the coming year. Since the chapter’s inception in 1997, more than $6.7 million in funding has been distributed, including a record $1 million in grants the previous two years.