Texas Motor Speedway, has chosen Hipcricket, the one-stop mobile marketing and advertising company, to develop highly targeted, personalized mobile marketing campaigns geared towards attracting new fans, specifically those in the younger demographic. Extending a mobile call to action to its radio, TV, outdoor and print advertising, Texas Motor Speedway will employ Hipcricket’s mobile platform to power various campaigns through an opted-in mobile club supporting select races and events throughout the year including:
- During its three major race weekends (April 7-9, June 9-11 and November 3-6), Texas Motor Speedway Mobile Club members will be able to win tickets to events, receive additional promotional opportunities and much more.
- At the Summer Stampede, taking place every Thursday beginning June 23 through August 19 and during Friday Night Drags presented by SCION races, which take place every Friday night beginning July 8 through August 12, attendees can text to win tickets and other prizes on site, live at the event.
- In advance of the AAA Texas 500 NASCAR Sprint Cup Series race weekend November 3-6, mobile club members will receive special incentives and insider information about the exclusive triple header weekend including opportunities to attend special events, discounts and more to help boost attendance at the speedway’s most popular event.
“We realize that the mobile platform provides an effective and innovative way to acquire new fans,” Texas Motor Speedway President Eddie Gossage said. “Our partnership with Hipcricket will allow us to use their mobile marketing platform to not only attract new fans and build customer loyalty, but also leverage our investments in traditional and other forms of media by making them more actionable and measurable.”
“By tapping into Hipcricket’s proven mobile solutions, Texas Motor Speedway will now be able to create more personalized and engaging mobile campaigns that appeal to today’s on-the-go consumers,” said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services. “We look forward to working with Texas Motor Speedway to find better ways to appeal to their target market and provide valuable ongoing information and services that will turn them into loyal lifetime fans.”