• Event To Be Rebranded As Samsung Mobile 500 Beginning Next Year; New Race Logo Unveiled
• Samsung Mobile Will Enter Ninth Year As TMS Event Title Sponsor In 2010

FORT WORTH, Texas (September 17, 2009) – Samsung Telecommunications America (Samsung Mobile) 1, the No. 1 mobile phone provider in the United States2, and Texas Motor Speedway officials jointly announced today that Samsung Mobile has signed a multi-year contract extension to continue as title sponsor of the annual spring NASCAR Sprint Cup Series race at the world-class motorsports venue in Fort Worth, Texas.

The announcement will extend an eight-year title sponsorship relationship between Samsung Mobile and Texas Motor Speedway that began in 2002. Samsung Mobile collaborated with RadioShack and served as a co-title sponsor for the first five years before taking sole ownership in 2007 of a race that is annually ranked as the largest-attended, single-day sporting event in Texas.

No financial terms or specific length of the contract were disclosed in the announcement made by Samsung Telecommunications America Vice President of Marketing Bobby Billman and Texas Motor Speedway President Eddie Gossage during the speedway’s “Cut to the Chase” media luncheon at the Cadillac Ranch in Irving.

“We are excited to extend our contract with Texas Motor Speedway and the NASCAR Sprint Cup Series as well as announce the renaming of the race to the Samsung Mobile 500,” Billman said. “Samsung is proud to share the power and reputation of its global brand with TMS and the millions of loyal NASCAR fans.”

“Samsung has been a great partner for the past eight years and we are extremely pleased to extend this relationship,” Gossage said. “Beginning in 2010, Samsung will co-share the honor of the longest-running event title sponsorship in the history of Texas Motor Speedway. We are proud that an extremely successful global company utilizes NASCAR and one of the world’s premier speedways as a key marketing platform.”

In conjunction with the contract extension announcement, Samsung Mobile also unveiled a new logo and race name for the NASCAR Sprint Cup Series event beginning next year. The race was known as the Samsung 500 for the past three years, but will now become the Samsung Mobile 500 and be accompanied by a brand-new logo.

Season tickets are currently on sale while individual tickets for the 2010 Samsung Mobile 500 race week will go on sale beginning Wednesday, Nov. 11. For more ticket information, call (817) 215-8500 or visit www.texasmotorspeedway.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

1. Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

2. Based upon reported shipment data, according to Strategy Analytics Q2 2009 U.S. Market Share Handset Shipments Report.

About Texas Motor Speedway:

Texas Motor Speedway, with a crowd capacity in excess of 190,000, is among the largest sports stadiums in America and features an array of amenities that make it one of the premier venues in the world of sports.  Known as “The Great American Speedway!,” the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, Nationwide Series and Camping World Truck Series as well as one in the Indy Racing League IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the largest sporting events in the United States. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc., a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States.